About Senopy

Senopy is an online advertising technology company based in Silicon Valley. The company has a world-class team of operational talent including computer industry veterans experienced in leading startup companies to successful IPOs. Senopy's patent-pending invention, "contextual binding" technology, draws on the deep pattern recognition and natural language processing background of our scientists and on our engineers' real-world experience shipping internet software and web services products.

Our Mission

Develop technologies that effectively give online publishers an additional and alternative channel for advertisers to meet consumers.

Publisher's Problem

Publishers have seen the glass ceilings of their online ad revenue due to the saturation of existing ad space utilization and the lack of new advertising opportunities.

1. Poor ad space utilization -- You cannot charge higher per-unit ad price due to the lack of control over ad effectiveness.

2. Scarce advertising space: Traditional ad positions such as banner placements are already taken.

Competing Solutions

1. Pop-up and multimedia ads are too intrusive and not consumer-friendly.

2. Keyword oriented performance based advertising is only available to search engines, not to online content publishers.

3. Contextual advertising improves ad relevancy but does not generate additional ad opportunities.

Senopy Solution

Senopy's patent pending Contextual Binding technology allows online publishers to select ads contextually relevant to local editorial content and to bind those ads to information carrying content keywords. Senopy recommends highlighting such keywords to trigger readers' interests in relevant offerings, while Senopy also suggests suppressing actual ads until readers take the initiative to elicit them.

Senopy's solution improves ad space utilization through contextual advertising at the local context level (sentences and paragraphs rather than whole web page) that noticeably improves ad relevancy.

Senopy's solution creates new advertising opportunities through the placing ads behind content and/or binding them to information carrying content keywords, a practice that allows placing on average one ad for every 20 content words with almost no annoyance and intrusion to readers. Unlike with other forms of advertising, if Senopy guidelines are followed, readers get full control over whether ads are displayed.

Furthermore, Senopy's solution supports exactly the same integration process as traditional ad placement and hence gives publishers a new revenue source with no extra burden.