Senopy Technology

Senopy solution in general

Senopy has developed a back-end engine that grabs online publishers' web pages and analyzes page content using linguistic processing and machine learning technologies. Senopy then lets publishers embed into their web pages a hyperlink to Senopy's front-end software. When a user reads such a Senopy-enabled page, the software highlights several content-relevant keywords, binds related advertisements to these keywords and subsequently serves these contextual binding ads to when he moves mouse cursor over a highlighted keyword.

How it Works

1. Senopy back-end context analysis engine

Here is a short example. On Mercury News web site, there was an article titled:

POWERFUL TOOL HAS ALTERED WORK, SOCIAL HABITS, INCREASED PRIVACY CONCERNS

Within the article, there is a short paragraph:

One in three Americans online say they have plugged the name of someone they know into a search engine. And one in four have done a ``vanity Google,'' the practice of typing one's own name into the search box to see what comes up.

Senopy back-end engine reads the article and recognizes that it is about search engine to social habits and privacy and consequently takes these and other related words and phases as informative keywords.

2. Senopy front-end software

Senopy front-end software is a small piece of javascript code that publishers added to their web pages. It retrieves content analysis results and the best matching ads from Senopy server and binds ads to their respective keywords. It attracts readers' attention by highlighting selected keywords, responds to their explorative actions such as moving mouse cursor over a highlighted keyword by showing up commercial in a small window, and completes the service by leading them to the commercial site of their choice (click-through).

3. Senopy services Win-Win-Win solution

Senopy provides services to both online publishers and advertisers for the benefit of the reader.

• For online publishers, Senopy is another source of advertisement, Senopy will provide potential revenue growth for online publishers in addition the traditional online advertisement, Senopy adds more space to the page and more advertising opportunity.

• For online advertisers, Senopy is a new way to reach their potential customers. Customers that are interested in their products, not only because their products related to some keyword search but also related to the articles and phases. Senopy offers an alternative to high priced limited space on search engines. They can virtually place their ads on almost any web site that has product related articles, words, or phases.

• For online users, Senopy delivers high quality advertisement when they read an article or browse the interesting news. No need to key in any word to get the related advertisement, as the words or phases are already visible in the article. No need to see ads they don't care about. The reader is in control. If there is no mouse over, then there will be no pop up advertisement window.